It Starts At The Beach Visitors’ Activities Guide

If you’re not in the guide – how will area visitors find you?

It Starts At The Beach is the print and online GO TO SOURCE of area information for thousands of residents and visitors. The guide covers all the communities in a radius around the “Main Beach” located in Grand Bend: Arkona, Bayfield, Dashwood, Exeter, Forest, Grand Bend, Hensall, Ipperwash, Kettle Point, Northville, Parkhill, Port Franks, St. Joseph, Thedford, Zurich and more.

Put your advertising dollars to work and make sure residents and visitors don’t miss your business. Our year-to-year advertising renewal rate is in excess of 90%. Find out how valuable our guide can be for your business.

This advertising opportunity is OPEN TO ALL LOCAL BUSINESSES (you don’t need to be a Grand Bend & Area Chamber Member). Plus – we extend Chamber Member reduced pricing to members of local BIAs and sister Chambers.

GREAT Advertising Value!

  • Full year circulation
  • FREE QR codes – ask us how to leverage this technology in your ad
  • Digital FlipBook version published on
  • Your online FlipBook ad linked to Your website or facebook page
  • Your location mapped on either the pull-out map OR in the Maps section of the guide
  • Your business listed in the Advertisers’ Index with your phone number, ad page number, map and map marker number
  • 30,000 Ontario-Wide & Local distribution

It Starts At The Beach is distributed far and wide…

  • 68 official Ontario Tourist Travel Centres
  • 240+ locations along Highway 21 from Sarnia to Goderich and inland along Highway 4 from Parkhill to Goderich
  • Tourism Partners – Hotels, Restaurants, Retailers & Attractions
  • Municipal Facilities & Libraries in Lambton Shores, South Huron, Bluewater and North Middlesex
  • London Airport, Huron Country Playhouse, Blyth Festival, Victoria Playhouse
  • Thousands of copies picked up at the Welcome Centre in Grand Bend, Exeter & Goderich
  • Mailed out to interested travellers

Prefer to fill out a paper form and email to us? Download the 2018 It Starts At The Beach Advertising Package (PDF)

2018 Ad Sizes, Specs & Prices

Ad TypeSize
Chamber & BIA MembersNon-Members
Back Page**8.125" x 10.875"$2,000Not available
Inside Covers**8.125" x 10.875"$1,325Not available
Full Page7.25" x 9.687"$1,025$1,400
Half Page - horizontal7.25" x 4.5"$600$700
Half Page - vertical3.5" x 9.684"$600$700
Quarter Page - horizontal7.25" x 2.25"$375$450
Quarter Page - vertical3.5" x 4.75"$375$450
Sixth Page3.5" x 3.125"$250$325
Twelfth Page3.5" x 1.5"$150$200
Map Sponsor - Front Panel**$2,000Not available
Map Sponsor - Back Panel**$1,500Not available

**Premium positions reserved for Chamber Members. Sorry no discounts on premium positions.

Artwork Requirements

USE THESE PROGRAMS FOR AD CREATION:  Adobe Creative Suite CS3 or newer, Photoshop or Illustrator.

WE WILL NOT ACCEPT FILES CREATED IN: Publisher, Microsoft Word or Excel, Pagemaker, Adobe InDesign CS2, Or any Windows document

ACCEPTED FILE FORMAT: High resolution, press-ready PDFs or JPGs. Finished PDF to be high-resolution (300 DPI) with all fonts outlined and images embedded. Prior to creation of PDF, all colours and images to be converted to CMYK (no spot colours or RGB). No Rich Black text and Rich Black fills to be 100% black/ 40% cyan. Ad art to be “at size” or larger (small files degrade when enlarged to ad size). Postscript Level 1 or 2. Convert True Type Fonts to outlines . Do not use art images from a website, they are NOT high enough resolution / quality.

How To Send Us Your Ad

Email to or by Dropbox ( Submitted artwork by you or your designer is considered FINAL.

Deadline to Advertise

  • Early Bird Book & Pay: July 31, 2017
  • Last Booking Day: October 21, 2017
  • Artwork Due: Within 30 days of your booking

Art Services

Graphic design assistance is provided by Ashley ( and Stacey ( at a cost of $50/hour. If you need assistance, please contact them directly.

We have every advertisers raw graphic files (PSD) from previous guides available for use by Ashley and Stacey or a designer of your choice. Simply contact Susan at for the files (provided at no cost).

Discounts & Add-Ons


  • Early Bird Discount – Book and pay by July 31, 2017 and SAVE 10%
  • Multiple Ad Discount SAVE 20% on your second and succeeding ads (discount applies to smaller ad)
  • Not-for-Profit Organization Discount Charitable organizations, service clubs and fundraising events SAVE 20%

Web Badge Advertising

Boost your presence with a specially-priced web badge campaign offered at up to 20% off of the regular pricing when you book an ad in It Starts At The Beach guide. Advertising on is normally restricted to members only. This is a special opportunity extended to all guide advertisers!

  • Size:  250 pixels x 250 pixels
  • Campaign Duration: 3, 6, 9 & 12-month slots / Minimum 3-month buy
  • File Formats: gif, jpg, jpeg, png, swf
  • File Weight: 25kb for standard graphic; 35kb for Flash/swf


CampaignMember PricingNon-Member Pricing
3-month3$45 - 10%$50 - 10%
6-month3$84 - 10%$94 - 10%
9-month3$117 - 10%$130 - 10%
12-months$144 - 10%$164 - 10%

Get on

For the FIRST TIME, we’re offering guide advertisers the chance to GET LISTED on the foremost tourism website promoting this area – With a minimum guide ad buy of sixth page ad or larger, your business name, address, phone, email and website will be listed in the appropriate category(ies). COST: $100.

Message Centre Board Advertising

Placed prominently in front of the Welcome Centre (just 0.5km from the Main Beach in Grand Bend), the outdoor Message Centre Board has space for up to 18 ADVERTISERS surrounding Grand Bend’s street map. The Board also has a literature holder stocked with visitor guides. The guide pick-up rate in summer months indicates 1,000 people view the board weekly.

We’re extending Member Pricing to guide advertisers! Each spot is reserved for 12-months, during which you can swap out your ad as many times as you want (think seasonal promotions).

COST: $249. SIZE: 13-inches wide by 8-inches tall. Send us a high-resolution PDF or JPG and we will print your full-colour ad on professional quality, photographic paper.\

Don’t Forget Social Media – Connect With Us

We post beautiful photos, unique events and various other area promotions on Make sure your business is connected to us. #grandbendtoursim  #itstartsatthebeach